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Media hype - Why does every new product have to kill something else?

September 30th, 2005

Sheesh, I'm so sick of reading headlines about how one thing is going to kill something else.

  • Firefox is going to kill Internet Explorer.
  • Sparkle is going to kill Flash.
  • Linux is going to kill Windows.
  • StarOffice is going to kill Office.

It seems that the media is convinced that applications that are either not out yet or have single digit market share at present are going to leap ahead in a matter of days. From looking back at history I'd say that 99% of the time, when you read that X is going to kill Y, X usually falls off the face of the earth and you never hear about it again, at least until the next version.

History is littered with the corpses of products that were going to be "killer".

Technorati Tags: Firefox, Internet Explorer, Sparkle, Flash, Linux, Windows, StarOffice, Office

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